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Come back stronger than a '90s trend

Your weekly Swiftie recap

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Hi fellow Swifties,

Welcome to Taypedia, your weekly dose of all things Taylor Swift 🫶

In today’s issue:

📝 THREE(!!) new exclusive Taypedia articles including debut love, Taylor-ized divorce celebrations, and the most popular Swiftie travel destinations

🚨 The Eras tour is baaaackkkk tonighttttttt

🛍️ Holiday merch (yes, already)

😍 Our fave reactions to the GMA Target book/vinyl announcement

And moreeee, so dive in.👇

In Swift we trust,

Krista

📖 This Week’s Artifacts

Taylor Swift and the Intimacy We Crave | By Eriana Renae
This one’s for the girlies (gender neutral) who get emotional anytime they hear The Outside. Eriana Renae shares this personal essay on the timing of Taylor’s debut era with her coming of age, and how Taylor being “just like us” has evolved throughout her career.

In My Divorce Era: How to Have a Taylor Swift Divorce Party | By Olivia Dreizen Howell
The reality is 23 out of 1000 millennials will get divorced at some point. Olivia Dreizen Howell, co-founder and CEO of Fresh Starts Registry, is the expert on life changes – like after divorce – and has all the tips for throwing the best Taylor-themed restart party.

Tayism: The Hottest New Destination is Taylor Swift | By Alexis Nikolia Buncich
Tourism has become a Swiftie. The Eras Tour in Europe this past summer provided the opportunity for many fans to experience a European summer getaway. With Taylor’s mark on Cornelia Street, Rhode Island, and Destin, Florida, Swifties have caught the travel bug.

📰 TayNews

The Eras Tour returns TONIGHT in Miami, Florida at the Hard Rock Stadium where the tour will play three total sold-out shows 🎉

Taylor posted a new Instagram Reel today on the return of the Eras Tour. The video featured her giving a smirk to the camera while walking into Hard Rock Stadium while holding one of her cats, Olivia Benson.

Taylor announced on Tuesday that Target will be dropping exclusive releases of an official Eras Tour Book and The Tortured Poets Department: The Anthology on vinyl and CD. Both products will be available in stores on November 29 (Black Friday) and online on November 30. The Eras Tour Book includes 256 pages of behind-the-scenes images, never-before-seen performance and rehearsal photos, and personal reflections from Taylor herself – the book will be available for $39.99. The Anthology is the first time the tracks have been released physically, and will cost $17.99 for the CD and $59.99 for the vinyl.

Taylor and Travis attended the MLB American League Championship on Monday at Yankee Stadium between the New York Yankees and the Cleveland Guardians. Travis talked about the game on his New Heights podcast saying how bittersweet it was to be surrounded by friends but see his baseball team (the Guardians) lose 2-5.

Taylor and Travis were seen out in NYC last Saturday. Taylor was sporting a bag that featured the letter “R” with snakes.

Taylor and Travis were also seen out in NYC last Friday getting dinner with Blake Lively and Ryan Reynolds.

Taylor Nation is having a sale on the Autumn Chill Collection on Taylor’s official store now until October 19 at midnight ET. Select items are 25% off using the code 25OFF.

Patrick Mahomes talked about Taylor on a podcast this week. He discussed how Taylor bakes with his daughter sharing, “She made different treats, like muffins and donuts and stuff like that. Sterling’s a big baker as well, so they make some stuff together sometimes. She’s as good as everyone’s talked about when it comes to baking.”

Gigi Hadid opened the 2024 Victoria’s Secret Fashion Show with an ode to Taylor’s Eras Tour opening pose. She said, “There's an aspect to it that I was trained to do by Taylor on her tour. She was like, 'I'm going to show you how we do this.' And now I'm using it tonight."

Bon Iver talked about Taylor in a recent interview. He discussed when they met saying, "I was like, 'Wow you’re somebody that I would have been very close friends with in high school, You're real and you're here. To see what she’s been up to, the propulsion, the expansion, it’s just unlike anything anyone’s ever seen."

💖 Our Saves This Week

The GMA announcement was so iconic, we had to enshrine our favorite reactions to our blog: The Best Swiftie Reactions to Taylor Swift’s GMA Announcement including, the realization that we might have to fight people at Target on Black Friday, using this book as our kids’ new bedtime story, and having the last 2 years of our lives wrapped up in one announcement.

But also… we’ve gotta share some other gems

Because OMG BOTH OF THESE NAILS SETS

I want to be Taylor, but I’m actually Olivia

Fan merch we’ve been obsessing over lately: this ‘Fake It Til You Make It’ shirt ($35) to remind us all that we can do it with a broken heart, this ‘13’ sweatshirt ($50) that will make it seem like you’re rooting for a sports team, a 2025 calendar ($35) to plan for your best era yet, and – speaking of the end of the year – the most perfect custom holiday wooden ornament ($15) of your Eras Tour stadium.

📅 Next Week For Swifties

🪩 October 18-20: The Eras Tour is playing in Miami, FL at Hard Rock Stadium with opener Gracie Abrams

🪐 In the Swiftie Universe

🎶 October 19: Sabrina Carpenter is performing in Raleigh, NC at PNC Arena

🎶 October 20: Sabrina Carpenter is performing in Charlottesville, VA at John Paul Jones Arena

🎶 October 22: Sabrina Carpenter is performing in Atlanta, GA at State Farm Arena

🎶 October 24: Sabrina Carpenter is performing in Orlando, FL at the Kia Center

🎶 October 25: Sabrina Carpenter is performing in Tampa, FL at Amalie Arena and The National (Aaron Dessner) is performing in New York, NY at Webster Hall

See you again next week, Swifties! 🫶

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